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Libbby Ferin

Libbby Ferin

Marketing Brand LeaderMarco

Libby Ferin is Chief Marketing Officer at Marco and a seasoned brand and marketing leader with more than 25 years of experience shaping emotionally connective brands, experiences, and strategic growth platforms for global leaders in furniture manufacturing. She specializes in building brands that resonate deeply—blending insight, storytelling, and design strategy to create meaningful connections between people, products, and place. Her work bridges brand vision, thought leadership, and learning environment strategy to help transform design intent into human-centered outcomes.

Fri Oct 308:00 AM – 10:00 AMGrand Ballroom

GENERAL SESSION: Colleagues of the Round Table: Addressing Wicked Problems in Learning Design

Education is not short on ideas — it is short on aligned action and honest conversation. “Colleagues of the Round Table” is a live, participatory foru

Education is not short on ideas — it is short on aligned action and honest conversation. “Colleagues of the Round Table” is a live, participatory forum designed to surface the real conversations education leaders need but rarely have in public settin

Education is not short on ideas — it is short on aligned action and honest conversation. “Colleagues of the Round Table” is a live, participatory forum designed to surface the real conversations education leaders need but rarely have in public settings. This session dissolves the traditional boundary between panel and audience, inviting participants into a structured experience of peer-to-peer dialogue, challenge, and debate.

Using pre-session in

Education is not short on ideas — it is short on aligned action and honest conversation. “Colleagues of the Round Table” is a live, participatory forum designed to surface the real conversations education leaders need but rarely have in public settings. This session dissolves the traditional boundary between panel and audience, inviting participants into a structured experience of peer-to-peer dialogue, challenge, and debate.

Using pre-session input from attendees, the session centers on authentic tensions shaping future-ready learning: innovation versus accountability, AI acceleration versus instructional readiness, and student well-being versus performance pressures. Participants engage in facilitated roundtable discussions, followed by cross-table exchanges that disrupt echo chambers and broaden perspective.

Structured debate protocols guide participants through positioning, evidence-building, counterargument, and perspective-shifting, ensuring rigor and equity of voice. Rather than seeking premature consensus, the session prioritizes clarity — helping leaders identify what they believe, where tensions persist, and what that means for action. Leave with a co-developed Future-Ready Learning Blueprint, including design principles, priority tensions, and immediate next steps. More importantly, they leave with sharper thinking, grounded in the collective intelligence of their peers.

Limited capacity. RSVP required.

Sponsored by: KI and Patcraft

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General Session (120 minutes)Session Type
CEU Credits:2.00
Lennie Scott-Webber
Hila Stern-Bornstein
Bridgitte Alomes
Amanda Perches
Sue Ann Highland
Jolene Levin
Marisa Sergnese
Daniel Wilson
Dave Broz
Deb Kerr
Jaime Ortiz
Jason Lembke
Kimberly Robertson
Katelyn Forcucci
Shannon Dowling
Libbby Ferin
Paula Meason
Abbie Strunc
+11
Lennie Scott-Webber
Lennie Scott-WebberOwner + Principal, INSYNC: Education Research + Design
Hila Stern-Bornstein
Hila Stern-BornsteinPrincipal + Founder, HSB Architecture & Design
Bridgitte Alomes
Bridgitte AlomesCEO + Founder, Natural Pod
Amanda Perches
Amanda PerchesFounder of Sensational Spaces, Sensational Spaces
Sue Ann Highland
Sue Ann HighlandNational Education Strategist, School Specialty
Jolene Levin
Jolene LevinK-12 Education Consultant
Marisa Sergnese
Marisa SergneseApplied Research and Learning Consultant, Steelcase
Daniel Wilson
Daniel WilsonProfessor, Harvard Graduate School of Education
Dave Broz
Dave BrozVisiting Professor, Columbia College
Deb Kerr
Deb KerrSuperintendent, St. Francis School District
Jaime Ortiz
Jaime OrtizProgram, Project and Construction Management Executive, High Performance Learning Environments
Jason Lembke
Jason LembkeDirector of Design Innovation, ADM Group
Kimberly Robertson
Kimberly RobertsonExecutive Director of Choice Schools and Programs, Guilford County Schools
Katelyn Forcucci
Katelyn ForcucciChief Education Strategist, emPOWERED PD: PD by MiEN
Shannon Dowling
Shannon DowlingPrincipal, Learning Environments Strategy + Design, Ayers Saint Gross
Libbby Ferin
Libbby FerinMarketing Brand Leader, Marco
Paula Meason
Paula MeasonDirector of Education, Patcraft
Abbie Strunc
Abbie Strunc
Lennie Scott-Webber
Lennie Scott-WebberOwner + Principal, INSYNC: Education Research + Design
Hila Stern-Bornstein
Hila Stern-BornsteinPrincipal + Founder, HSB Architecture & Design
Bridgitte Alomes
Bridgitte AlomesCEO + Founder, Natural Pod
Amanda Perches
Amanda PerchesFounder of Sensational Spaces, Sensational Spaces
Sue Ann Highland
Sue Ann HighlandNational Education Strategist, School Specialty
Jolene Levin
Jolene LevinK-12 Education Consultant
Marisa Sergnese
Marisa SergneseApplied Research and Learning Consultant, Steelcase
Daniel Wilson
Daniel WilsonProfessor, Harvard Graduate School of Education
Dave Broz
Dave BrozVisiting Professor, Columbia College
Deb Kerr
Deb KerrSuperintendent, St. Francis School District
Jaime Ortiz
Jaime OrtizProgram, Project and Construction Management Executive, High Performance Learning Environments
Jason Lembke
Jason LembkeDirector of Design Innovation, ADM Group
Kimberly Robertson
Kimberly RobertsonExecutive Director of Choice Schools and Programs, Guilford County Schools
Katelyn Forcucci
Katelyn ForcucciChief Education Strategist, emPOWERED PD: PD by MiEN
Shannon Dowling
Shannon DowlingPrincipal, Learning Environments Strategy + Design, Ayers Saint Gross
Libbby Ferin
Libbby FerinMarketing Brand Leader, Marco
Paula Meason
Paula MeasonDirector of Education, Patcraft
Abbie Strunc
Abbie Strunc
Allow Registration:Yes
CEU Selection:AIA LU, IDCEC LU
Thu Oct 298:00 AM – 9:00 AMClassroom 2505A: Exhibit Concepts/MUZO

Shaping Spaces, Shaping Minds: The Silent Language of Learning Design

Shape is a silent language influencing behavior, belonging, and how students learn. This interactive session explores how the shape of products, archi

Shape is a silent language influencing behavior, belonging, and how students learn. This interactive session explores how the shape of products, architecture, and spatial intent impacts focus, collaboration, movement, and well-being across the learni

Shape is a silent language influencing behavior, belonging, and how students learn. This interactive session explores how the shape of products, architecture, and spatial intent impacts focus, collaboration, movement, and well-being across the learning ecosystem. Drawing from Shaping Spaces, Shaping Minds, participants will gain practical, research-based strategies to align design intent with learning outcomes. Through conversation and applied di

Shape is a silent language influencing behavior, belonging, and how students learn. This interactive session explores how the shape of products, architecture, and spatial intent impacts focus, collaboration, movement, and well-being across the learning ecosystem. Drawing from Shaping Spaces, Shaping Minds, participants will gain practical, research-based strategies to align design intent with learning outcomes. Through conversation and applied discussion, attendees will leave with actionable insights to create future-ready environments that better support student and educator success.

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EDsession (60 minutes in classrooms)Session TypeTRACK 1: Learning Spaces, Reimagined — Evolving physical spaces shaping the future of learningSession Track
CEU Credits:1.00
Lennie Scott-Webber
Lennie Scott-WebberOwner + Principal, INSYNC: Education Research + Design
Libbby Ferin
Libbby FerinMarketing Brand Leader, Marco
Tags:Group E
CEU Selection:AIA HSW, IDCEC HSW