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Building Your Brand at EDspaces 2025

Maximize your presence, elevate visibility and drive traffic to your booth

EDspaces is an engine of awareness across the entire ecosystem of decision-makers shaping our schools’ future learning environments. Whether you’re a new exhibitor or returning to the EDspaces floor, this is the place to expand your brand’s reach. Use these tips and high-impact sponsorship opportunities to amplify your presence from pre-show to Day 1 — and beyond.

Complete your company profile in the Exhibitor Console. Updating your company information is crucial: This is only way EDspaces attendees can find your company in the printed Show Directory and connectED app, or when they search through the Exhibitor List online. You can add company photos, videos, press releases, show specials and more to help prospects get to know — and get excited about — your brand. Here are step-by-step instructions to update your exhibitor information.

Make sure all roads lead to your booth. Add your booth number to your email signature, social profiles and company newsletters. Take advantage of custom invitations and marketing tools by nvytes to generate maximum exposure and offer customers a $100 discount on registration through Nov. 7.

Leverage your digital channels. Post your presence at the event with teaser content about what you’ll be showcasing at your booth, from exciting new product launches and live demos to can’t-miss giveaways.
Use the event hashtag, #EDspaces25. Join the conversation on social media and boost discoverability.

Go live or post daily booth updates. Keep your social media channels active during the show to drive real-time conversations and traffic. Bonus: You’ll create curiosity and FOMO in those who aren’t at the event.

Share “branded” highlights. Capture moments in your booth — crowds, demos, staff behind the scenes, or visitors — with logos and other branded visuals.

Offer incentives. In-booth giveaways — even small but enticing ones — are a great way to keep buzz and traffic flowing around your company.

Leverage our limited sponsorship opportunities! Sponsorships are a highly effective way to drive booth traffic and position your brand as an industry leader. You can find more information about this year’s opportunities below.

Show appreciation. Extend thanks to attendees who visited your booth using various touchpoints, including email and social media. Check out our guide to increasing your leads for more on how to follow up with connectED.

Announce giveaway winners. Use your social media channels to celebrate winners and tag new connections to extend engagement.

Keep the momentum going. Share key takeaways or top product questions and answers to continue the conversation. This is a natural fit for social media but also works well as a targeted email campaign.

Share a wrap-up video. Use quick-cuts of vertical video you shoot during the event, a high-energy song, and you have a shareworthy reel that puts an exclamation point on your experience and invites engagement.

Stand Out With Strategic Sponsorships

2025 Sponsorship Opportunities

Ready to take your visibility up a notch? These exclusive sponsorships are designed to put your brand front and center with attendees — before they even reach the exhibit floor.

EDfest Sponsorship

Position your brand at the forefront of the show’s most-anticipated social gathering. Drawing the full crowd of attendees off-site for drinks, bites and networking, this high-energy, all-industry event gives your brand prime exposure when enthusiasm is at its peak.

You’ll get:

  • Prominent branding throughout the reception space.
  • Prime visibility and recognition on event signage and marketing materials.
  • A unique opportunity to align your brand with the energy and excitement of Day 1.

Aisle Cling Sponsorship (popular!)

Talk about “sticky” marketing — custom-branded aisle clings put your brand directly in the path of thousands of attendees, ensuring it gets noticed each day. Multiple spots are available!

  • Drive foot traffic to your booth.
  • Increase visibility across the show floor.
  • Reinforce brand awareness with every step attendees take — decals are impossible to miss!

Scholarship Champions Sponsorship

Get guaranteed traffic from our educational attendees! As a scholarship champion you will receive maximum exposure to this audience. Each attendee gets a card to stamp in your booth — and you get the opportunity to showcase your products. 

You’ll get:

  • Your logo and booth number on the welcome letter to Scholarship Recipients upon hotel check-in.
  • Invitations to the private education attendee reception.
  • Your company name and booth number on signage at the reception and in the expo hall.

These spots are limited and in high demand — contact [name/number/email] to secure your spot.

2025 EDspaces Promotional Toolkit

Spread the Word! Free Invitations & Marketing Tools

New this year, we’ve partnered with nvytes to help you create custom invitations exclusively for your customers and prospects — including a $100 discount on all passes through Nov. 7!

Our Custom Invitation Program and marketing tools are easy, effective and FREE for our valued exhibitors. Ready to start driving more traffic to your booth?

We’re Here to Help You Shine

Complete this quick form to receive updates, information and branding support from our team.

Let’s make this your most visible and valuable EDspaces yet!