Unprecedented challenges of fragmentation and adaptation to macroeconomic forces are just two areas in a sea of constant change that education market dealer/distribution companies face. Dealers cope with navigating competitive waters due to globalization, accelerating product life cycles, and multiplying sales channels. New competitive pressures and sales and marketing tools are putting former and traditional postures to the test when trying to grow a profitable business in today’s changing climate. Social media, on–line procurement, leads generation services, layered market targets, cooperative purchasing contracts, joint power access, state contracts put additional pressure on local business entities to maintain relationships and leverage the service they provide.Registration is free to Full Conference registrants, but an RSVP is required in order to reserve your seat. Check back for additional details about speakers and sessions.